woah
I just published 3 SEO articles for a client.
We expect them to generate ~$35K in the next 12 months.
Here's the strategy behind them:
Firstly, some background.
Client:
- B2C mobile app
- $15/mo subscription
- Customer lifetime value: $105.
- Solves [XX problem] - important for later
We've published ~100 articles for this client in the last year. They follow a similar strategy:
- Feature
- Problem it solves
- Find pain aware search users
- Persuade, educate, and convert them
So, what about the three articles I published today?
Here's some details on each one.
Article 1:
- Should [Target Audience] Reduce [XX Problem]?
- Talk about the problem and negative impact.
- Explain arguments made in recent literature.
Article 2:
- How to Reduce [XX Problem].
- We deep dive strategies to reduce the problem.
- We explain why our mobile app is the best solution.
Article 3:
- [8] Best Apps for [XX Problem].
- Filled with product images, videos & testimonials.
- Introduce ourselves & highlight key differentiators.
All three:
- Audience has pain point
- Keywords clearly show it
- Product marketing & helpfulness = priority
Comparable data on this shows article #3 will convert the highest.
But all three will perform well.
Importantly: All three work together to create WAY more conversions.
Articles 1 and 2 educate & persuade. Some readers convert directly. Some need to know more.
Readers of articles 1 and 2 will see a CTA to read article 3.
Instead of heading back to the SERPs, we answer their "next" problem on site.
Pain-aware reader lands on article #1 or #2 but converts after reading #3 (also have data proving this happens).
Finally, the maths:
- ~7,000 search volume
- We capture 20%
- We convert at 1-2%
- Monthly lifetime value $105/conversion
- 12 months
Total generated in 12 months: $35,280.
Benny ✌️
P.S. The SEO also needs to add up:
- Topics we are confident in earning top 3+
- 10/10 optimization & experience
- Quality content 🌶️
⚡ Get 10% off my eBook and content ops package: "How to Scale Content Production" with the code FRIENDS10. Get growing.
