Generative Engine Optimization Agency

Search is changing. Get prepared.

Generative engine optimization

ChatGPT. Google’s AI Overviews. Perplexity. They’re rewriting the rules of discovery on the internet. At Spicy Margarita, we help marketing teams adapt to this shift.

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Start showing up in AI answers

We help you show up where your future prospects are looking—inside answers from tools like ChatGPT, Perplexity, and Google. Our innovative playbooks and strategies give your brand a consistent presence in the places that matter.

Establish your brand as an authority

We structure your presence so you're included in high-value answers, not left out of the conversation.

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Secure mentions in trusted sources

We put your brand in front of the right people by earning placements in sources AI systems rely on.

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Create content that gets picked up

We research the real questions people ask tools like ChatGPT, then help you publish content designed to answer them.

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Control how your brand is described

We make sure AI tools reflect the right story. From product positioning to company facts, we help shape how your brand is presented.

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Secure your brand prescence in the future of internet discovery.

Want to be one of the first to invest in GEO? Here’s how we get you set up for success in generative search.

Strategy call and visibility audit

We start with a short call to understand your goals. Then we run a thorough audit of your social media, SEO, and brand visibility in generative engines like ChatGPT, Perplexity, and Google’s AI Overviews.

Get a clear picture of your current AI presence

See where your competitors are winning

Identify early opportunities for visibility gains

Custom GEO plan built around your brand

Based on our audit, we build a tailored roadmap. No bloated decks. No filler. Just a sharp plan designed to get your brand mentioned where it matters.

Entity, source, and content gap analysis

Page-level recommendations for visibility

Distribution and citation targets

Implementation and monthly growth

We roll out your GEO strategy in monthly cycles. You get measurable improvements in visibility, search presence, and trust signals inside generative answers.

New content, content updates, and schema work

Targeted placements in sources AI trusts

Ongoing visibility tracking and refinement

Early successes in GEO & LLM optimization

We’re still in the early days of AI search. But the results so far speak for themselves.

0 to 7 inbound closed deals per quarter from LLMs

We designed Eton an on-page and off-page GEO strategy that placed them as a top mention for core business valuation services queries.

Chris Walton

CEO at Eton Venture Services

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FAQs about our GEO services

Is GEO replacing SEO?

No. GEO is an extra layer, not a replacement. People still use Google. Rankings still matter. But user behavior is shifting. Tools like ChatGPT and Perplexity now answer many questions directly, especially early in the buyer journey. GEO helps your brand stay visible in these new channels while your SEO keeps working in traditional search. The strongest strategies do both.

What is the difference between AEO (or GEO) and SEO?

SEO helps your pages rank in Google. AEO and GEO help your content get mentioned inside answers from tools like ChatGPT, Perplexity, and Google’s AI Overviews. SEO is about rankings and clicks. Often, AEO is zero-click. People get recommended your brand and then head to Google and search your brand name. Therefore, a big part of AEO is about consistent brand presence and messaging inside the answer box itself.

What makes Spicy Margarita different to other GEO agencies?

Most GEO agencies didn’t exist six months ago. But, we’ve been working in B2B SEO for over a decade and have been running AI search experiments for over 12 months. We’ve tested what shows up in LLMs, what doesn’t, and our playbooks are rooted in evidence.

Do you require long-term contracts for your services?

We don't lock you in. All our contracts have a 30-day cancellation term only. Despite this flexibility, our clients always stay 12-24 months.

What does working with your agency on GEO look like?

Working with Spicy Margarita is like plugging an entire new team into your business. You'll get to know us well as, as friends, as we work hungrily to get you results. All our new projects start with a deep dive into your product, audience and market dynamics. We'll then do our magic and present you with a cohesive growth plan that takes you from where you are to where you want to be.

Who will be working on our GEO project?

We're a boutique team of 8. So, we all will. Many hands, many minds, more results. Internally, we have people with a variety of expertise—content, technical, SEO and now, GEO. When needed, we call on that expertise. We also have writers, editors, and content strategists who are experts in crafting content on the platforms GEO source material typically sits on. You'll be well supported by senior, leading experts in the field.