In this episode of the How the Fxck podcast, I chatted to Zvonimir Sabljić, founder of AWW App.
Zvonimir and his team built a powerfully engaging customer experience, which they leveraged to rank #1 in Google for some highly competitive keywords.
In this episode, you'll learn how they grew to 1.5 million monthly users, what marketing techniques they used, how they built a competitive advantage, and eventually sold to their biggest competitor, Miro.
Timestamps:
00:00: Brief summary and intro to the podcast
01:00: Welcome
1:56: Discussion of SEO success on Google
1:43: How did SEO and Google help with the growth of AWW App
3:32: How customer experience helped with the success of AWW
4:26: Discussion of AWW’s customer experience principles
5:06: How simplicity can be used as a tool for success
5:55: Demonstration of how AWW works
10:23: How customer success and speed of engagement of AWW helped them have a low bounce rate
12:06: How does focusing on the user and prioritising their experience by giving them relative content help with ranking on Google
13:20: How many monthly active users is AWW attracting?
13:44: What are the main things you can rank on one page for?
15:00: How did Miro and AWW join forces?
15:30: At what point in AWW’s journey did they start to convert customers to paid?
17:40: How did AWW attract paid users?
