This week we've one of SEO's leading people, Tim Soulo, CMO of Ahrefs.com.
In this episode, we cover:
- Growing the Ahrefs blog to 1.5 million monthly visitors
- Why traffic doesn't matter (and why Ahrefs has never used Google Analytics or retargeting pixels)
- How to design content that drives sign ups (and why you shouldn't waste your time on anything else)
- How to rank #1 in Google (like Ahrefs does for everything)
- What type of content Ahrefs writes and why it works so well
- How to make 'you' focused content that also adds a lot of value
- What are the limitations to this approach?
- How do Ahrefs promote their content? How do they build backlinks?
- What are the six ways content marketing at Ahrefs contributes to revenue growth?
- Are backlinks really important? If so, why?
- A hell of a lot of SEO tips
"You can be successful with a few simple fundamentals and by getting rid of non-essential stuff. Create a product that's genuinely useful to people. Forget growth hacks, make your product indispensable."
Resources mentioned
Blogging for business by Ahrefs
