Looking for a generative engine optimization agency that actually drives results? Spicy Margarita is one of several standout teams featured here, trusted by B2B brands for clear strategy, measurable growth, and content that shows up where it matters. Every agency on this list has helped clients increase visibility in AI-generated answers and beyond.
Generative engine optimization is the practice of increasing a brand's visibility in AI-generated answers.
It focuses on how large language models like ChatGPT, Claude, and Gemini gather, interpret, and cite information when responding to user prompts.
GEO emerged in response to the rise of AI-powered interfaces that generate answers instead of indexing and presenting content.
Unlike traditional search engines, these tools do not show ten blue links. They summarize and link out occasionally to sources. GEO helps make sure your content is what they summarize from.
This nifty graphic shows you the key differences between SEO, GEO, AEO, AIO and all the other crazy acronyms that people have been using lately
B2B buyers increasingly use generative tools during their research and evaluation process.
These tools pull from various sources (websites, PDFs, reviews, and third-party content).
This changes how brands are found.
A company might not appear in Google's top 10 results but still be referenced by ChatGPT in a vendor comparison.
For B2B companies, being cited by AI tools can:
GEO is not replacing SEO. It's changing how SEO is applied in environments where AI models generate answers instead of showing search results pages.
Search engines like Google still exist. However, users now also rely on tools like ChatGPT, Perplexity, and Google's AI Overviews.
These tools use language models to pull information from multiple sources and generate a summary.
The skills used in SEO—such as keyword research, content structure, and technical optimization—also apply to GEO.
GEO uses those skills to influence how AI models interpret, summarize, and cite information.
Well-structured content that is factually accurate, clearly written, and attributed to credible sources is more likely to be cited in generative results.
This is where strong SEO practices and product marketing can influence how AI systems select content
When evaluating GEO agencies for B2B companies, look for these qualities:
Here are the 10 that made our shortlist:
Spicy Margarita is a content-led SEO agency that offers generative engine optimization audits, strategy and execution for B2B companies.
The agency focuses on aligning content with how LLMs interpret and cite sources.
Services offered:
Clients include:
B2B experience:
Spicy Margarita works with fast-growing SaaS companies, B2B services firms, and profitable bootstrapped founders to improve visibility in AI tools.
Their approach ties content strategy to revenue goals rather than just traffic metrics. They're experts in raising visibility for terms that actually drive revenue results.
First Page Sage is an SEO and content marketing agency offering GEO services for B2B brands. The agency uses thought leadership content and structured data to help companies appear in AI-generated results.
Services offered:
B2B experience:
Clients include Salesforce, Logitech, and Verifone. Their campaigns focus on publishing structured guides and comparison content optimized for AI sourcing.
Intero Digital provides GEO services through its proprietary framework. The agency focuses on technical implementation and content structuring for AI visibility.
Services offered:
B2B experience:
Projects include work with SaaS, telecom, and tech infrastructure companies. Their case studies show improvements in AI citation rates across platforms.
42DM is a B2B marketing agency offering GEO and Search Artificial Intelligence Optimization (SAIO) strategies. Services include technical setup, content optimization, and trust signal development.
Services offered:
B2B experience:
Projects include improving AI visibility for SaaS and fintech platforms, with reported results including citations in AI Overviews.
Xponent21 offers GEO services with an emphasis on structured content and AI search visibility. The agency works with B2B companies in healthcare, logistics, and professional services.
Services offered:
B2B experience:
Xponent21 shares case studies demonstrating brand inclusion in AI summaries and ChatGPT responses for B2B queries.
Omniscient Digital focuses on content-driven SEO and includes GEO support for B2B SaaS companies. Their strategy emphasizes brand ubiquity and entity-based optimization.
Services offered:
B2B experience:
Clients include Asana, Jasper, and Hotjar. GEO efforts involve securing citations in third-party content used by AI systems.
Flow SEO provides technical SEO and content services for SaaS companies. GEO support includes optimization for AI prompts and schema integration.
Services offered:
B2B experience:
Flow SEO has supported visibility in generative tools through structured content libraries and schema-rich help centers for B2B software companies.
Marcel Digital offers Answer Engine Optimization and GEO services to help clients structure content for AI-generated responses.
Services offered:
B2B experience:
Projects include healthcare and education clients with a focus on improving content visibility in voice search and AI summaries.
Avenue Z offers AI optimization services for product discovery and brand visibility in generative search environments.
Services offered:
B2B experience:
Work includes AI search readiness audits and product visibility improvements in AI-generated results for B2B products.
NoGood provides growth marketing services including GEO. Their team focuses on optimizing content for AI readability and citation.
Services offered:
B2B experience:
Clients include fintech and SaaS brands. GEO services include citation tracking in AI summaries and voice assistants.
When selecting a GEO agency for your B2B business, consider these factors:
The best agencies will provide a clear roadmap for how they'll improve your visibility in both traditional search results and AI-generated answers.
